Net Promoter Scores Are Fiendishly Simple to Calculate in Power Pivot

### What is “Net Promoter Score?”

Fundamentally, it’s a measure of how many of your customers love you, minus how many of them dislike you.  Hence the name – Net Promoter Score.

WARNING:  I am personally no expert here.  I am doing my usual thing:  take a small amount of knowledge and wield it like a battle axe.  I was helping a client today (Monday) with this, and am writing about it a mere three hours later.  But I figure there are lots of people out there who need to do this sort of thing, and THEY get what it all means.  So allow me to share how EASY these calcs are in Power Pivot.

NetPromoter.com describes NPS as:

…based on the fundamental perspective that every company’s customers can be divided into three categories: Promoters, Passives, and Detractors…

…To calculate your company’s NPS, take the percentage of customers who are Promoters and subtract the percentage who are Detractors.

Aside:  for about six months back in 2006-2007, my friend Jeff Tran at Microsoft walked around spouting the term “Net Promoter Score” so often that it basically became a punctuation mark.  “Hey Rob, let’s get tacos for lunch today?  Net Promoter.”  I never bothered to understand what the heck he meant by it.  Of course, Jeff is now Director of Partnerships at Microsoft, for, oh, um, the National Freaking Football League, and posts pictures of himself with Roger Goodell a couple times a month.  Which is, you know…  quite a net promotion!  Oh man I’m funny.  Hmm, back to the post.

### Enter:  A Hyper-Realistic Survey Data Set!

Yes, they are all fictional characters.  No, the comments have ZERO analysis value.
Yes, coming up with this data set took me half an hour.

So let’s add a calc column that cleans that mess up a bit, shall we?

[Clean Overall Score] – Formula Below

[Clean Overall Score] =

IFERROR(INT(LEFT([Overall Experience],2)),BLANK())

OK, that gives us a fighting chance.

### Now, Time for Measures!

Good news for sure!  The formulas here are pretty simple compared to some of the things appearing on this site lately…

### Counting Respondents, and Filtering Out “Skips”

[Respondents]:=

COUNTROWS(Surveys)

CALCULATE([Respondents],
NOT(ISBLANK(Surveys[Clean Overall Score]))
)

### Counting Promoters and Detractors

[Promoters]:=

CALCULATE([Respondents],
Surveys[Clean Overall Score]>=9
)

[Detractors]:=

CALCULATE([Respondents],
Surveys[Clean Overall Score]<=6,
Surveys[Clean Overall Score]>=1
)

Two notes here:

1. I based these measures off of [Respondents] rather than [Respondents Answering the Question]  Logically, you’d think I’d get the same answer either way.  But nope, I didn’t.  There’s something weird about that NOT(ISBLANK()) test in the [Respondents Answering the Question]  measure that makes it do weird things when you filter it again in subsequent CALCULATE’s.
2. [Detractors] needs that “<=1” test, otherwise we’d count the “skips” as Detractors.  This is because blanks are mathematically equivalent to 0, and therefore less than 6.

### Now the “Conclusion” Measures

[Net Promoters]:=

[Promoters] – [Detractors]

[% Net Promoters]:=

DIVIDE([Net Promoters], [Respondents Answering the Question])

### Why is this better than normal Excel?

For the same reason as usual:  we wrote these formulas ONCE, and now we theoretically never need to write them again.

Want to know how our NPS varies between Male and Female respondents?  No need to adjust your formulas, just slice it!

No, I am NOT Attempting a Statement Here.  All Data Courtesy of RANDBETWEEN().

And if we had dates on these surveys, we could rearrange the pivot and quickly be looking at trends over time.  Again, no formula surgery – just a few clicks.

Portability.  It’s the new Black.  Black magic, that is.  Black data magic, I mean.

Please, please download the workbook.  I mean, I made more fake quotes than fit in screenshots and I don’t want to face up to that effort as the wasted time that it was 😉

### Oh you didn’t download it?  OK fine, here are the quotes.

You’re just so stubborn aren’t you?  Well so am I, so here you go

OK Maybe a Few of Them Are Made Up.

X

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#### Rob Collie

One of the founding engineers behind Power Pivot during his 14-year career at Microsoft, and creator of the world’s first cloud Power Pivot service, Rob is one of the foremost authorities on self-service business intelligence and next-generation spreadsheet technology.

## This Post Has 8 Comments

1. Jimmy says:

If this table was ginormous, that calculated column would bog down the model, right? If so, then would importing the table into Power Pivot via Power Query and inserting a custom column for Cleaned Overall Score keep the model from getting sluggish?

I have about zero experience with M formulas. I didn’t get very far trying to recreate Clean Overall Score in M:
=Text.Range([Overall Quality of Your Experience], 0, 2)

I briefly looked for If Error in M and decided I should quit procrastinating and work on my to do list.

1. powerpivotpro says:

In general, calc columns can get “heavy” in big tables, yes. But for survey data, it would be hard to get into the millions of rows required to make a difference.

Plus the formula in question doesn’t do any sophisticated scans/searches/filters – it purely looks at just the current row, so you don’t get the RAM/CPU hit while the calculation runs, either.

So in short I would not worry about it this time.

Also – in terms of file weight and RAM consumption, the Comment column would become a problem LONG before this calc column.

2. I’m not following. From the very first illustration, the calculation seems to be wrong. If there are 12 Promoters, 5 Detractors, and 23 respondents in total, NPS is 30%, not 52% as stated. Where is the 52% coming from? This would give a company a very inflated score.

1. powerpivotpro says:

Good catch. I made that screenshot BEFORE I fixed a formula bug. All of the formulas in the post are correct, as is the downloadable workbook.

But the old screenshot lingered. Fixed now. Sorry for the confusion.

3. John H says:

Tsk tsk

It’s Bill S. Preston, Esq. and Ted “Theodore” Logan. — together, they are Wyld Stallyns!!

I’m chalking it up to last minute book anxiety.

I think Keanu’s better sounding “whoa” came in The Matrix — which I think today is the 15 year anniversary?

4. Mike Snow says:

I really enjoyed this post and it was very timely for me as we are currently building out our NPS scorecard in PowerView using Sharepoint 2013 with a PowerPivot model backing it up. It was almost like you were writing for me. 🙂

One slight bit of feedback though, having read the Ultimate Question 2.0 and now considering myself an expert worthy of making this comment (laugh here), I have an issue with the formulas. The NPS is supposed to be % of promoters – % of detractors and not the quantity. Here is how we structured ours:

This is because we sometimes get dups when the user clicks twice.

Percentage of Promoters:=[Num of Promoter]/[Num of Survey Received]
Percentage of Detractors:=[Num of Detractor]/[Num of Survey Received]
NPS:=[Percentage of Promoters] – [Percentage of Detractors]

Hope this helps someone else.

Your blog is the MOST useful thing to me as I have been learning PowerPivot. I bought the book as a result and consumed it in one evening. I bought another for a coworker and now have a partner in crime. Here’s to changing the face of information in my department!

1. powerpivotpro says:

Hi Mike! I’m SUPER glad to hear that the site (and the book) are turning out to be helpful to you 🙂

With regard to the “pct vs. quantity” difference, the results will be the same most of the time right? EX: 50% – 40% = 10% vs. (30 – 24) / 60 = 10%

If the sample sizes are different however (30 out of 60 are promoters, but 25 out of 50 are detractors) then we’d have to do the percentages first. But would the “official” NPS methodology frown upon differing sample sizes?

5. Hi, thanks for this article. I am looking at creating a spreadsheet to calculate the individual NPS of skippers for a yacht charter company. Do you have a formula that allows for filters so I can calculate the NPS per skipper? Thanks a lot. JK