Picking up from last week’s post, the first thing I want to show is that I kinda cheated last time. To see what I mean, let’s look at Rahul’s original chart:
In Rahul’s Viral Model, Total Customers “Goes Flat” Quickly
In Rahul’s model, if we start With 5,000 initial customers and a viral factor of 0.2, we end up with 6,250 customers and we never get any more!
But in my model from last week, if I use 5,000 and 0.2, customers keep piling up exponentially:
In My Model from Last Week, Customers Never Go Flat –
They Just Keep Growing Exponentially
So why the difference?