skip to Main Content

Modeling Viral Growth and Marketing Using DAX Part 2 of 3

 
Picking up from last week’s post, the first thing I want to show is that I kinda cheated last time.  To see what I mean, let’s look at Rahul’s original chart:

Viral Marketing Growth in PowerPivot:  Customers Flatten Out Over Time

In Rahul’s Viral Model, Total Customers “Goes Flat” Quickly

In Rahul’s model, if we start With 5,000 initial customers and a viral factor of 0.2, we end up with 6,250 customers and we never get any more!

But in my model from last week, if I use 5,000 and 0.2, customers keep piling up exponentially:

Exponential Ongoing Viral Growth in PowerPivot

In My Model from Last Week, Customers Never Go Flat –
They Just Keep Growing Exponentially

So why the difference?

Read the Rest