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DAX – “CONTAINSX” Revisited: What WAS the Match?

Building on a Popular Technique

Power Pivot Substring Match/Contains Grouping Column

Last week’s post on “CONTAINSX” proved to be quite popular.  In the comments, Sasha provided an alternate formula that used FILTER instead of SUMX.  Honestly I have a been of a “fetish” for SUMX – after all it IS the 5-Point Palm Exploding Function Technique – so at first I was like “nice work Sasha but I’m sticking with my SUMX.”

But then “en” asked if we could write a formula that reported what the matching keyword actually WAS – not just whether there WAS a match.

And then, Sasha’s formula came in super-handy.  A couple of quick mods and we were in business.  Read on for the formula, but first, a quick aside.

Another thing that is easier in Power Pivot than “Traditional” Excel

I really enjoyed the comments (and the emails) we received about the CONTAINSX post.  Here are two of my faves:

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