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For the past few months, I’ve been tracking visitors to this site, as well as to the [link removed due to 404] FAQ site, and periodically going thru and tagging them by industry.

I thought maybe everyone else would be interested, so here ya go, the top 15 industries:

PowerPivot Visitors by Industry Chart

Note #1:  this just reflects people I can recognize – for most visitors, I only see their ISP name.  And anyone who reads strictly over RSS or Email Subscription, I don’t see them either.  But it’s still a reasonable comparison of interest across industries.

Note #2:  this just reflects visitors from the U.S.  Given the amount of manual tagging work involved, I decided not to track the international traffic, which overall outweighs the U.S. by quite a bit.

Any surprises?  For me, here are a few:

    1. Healthcare – I had no idea that they were quite this embracing of cutting edge analysis/reporting technology
    2. Financial Services – yes, this makes total sense.  But given my perception that most visitors so far have been from the Business Intelligence crowd and not the Excel pro crowd, well, this makes me second guess that assumption.
    3. Government – wow, you wouldn’t believe the names I see.  From City/County level all the way up thru Federal.

Rob Collie

One of the original engineering leaders behind Power BI and Power Pivot during his 14-year career at Microsoft, Rob Collie founded a consulting company in 2013 that is 100% devoted to “the new way forward” made possible by Power BI and its related technologies. Since 2013, PowerPivotPro has rapidly grown to become the leading firm in the industry, pioneering an agile, results-first methodology never before seen in the Business Intelligence space. A sought-after public speaker and author of the #1-selling Power BI book, Rob and his team would like to help you revolutionize your business and your career.

This Post Has 5 Comments
  1. As for Healthcare, actually this doesn’t surprise me at all. Healthcare systems have a lot of data and with the advent of more electronic medical record (or electronic health record) systems, there is even more data that is actually accessible.

    One of the key issues with most healthcare systems is that they are very transactional focused – which is appropriate. In this case, what this means is that I need to get the detail records of a single patient. And of course, I need to get the records fast!

    With the focus primarily on this, not as much has been done on the BI side. Most of the BI has been done by analysts (i.e. “that guy” or “that gal”) with their massively large Excel workbooks. Now with PowerPivot, those same Excel workbooks are allowing them to understand patient trends, re-admission rates, adverse reaction rates, etc. so that way they can better understand the medical environment. Cool, eh?!

    So yes – healthcare BI is definitely going to be helped out by PowerPivot, eh?!

    1. Great question. As it happens, Telco was tied for 15th place and really should have been included.

      Entertainment and Media were tagged separately (by me), but arguably you could combine them in which case they’d have been one visitor shy of cracking top 15, at 8 visitors (only 1 pure Media visitor).

      Here’s a list of all industries with at least 2 visitors:

      Telecom 9
      Hosting 9
      Real Estate 8
      Entertainment 7
      Shipping 5
      Chemicals 5
      Charity 5
      Automotive 5
      Venture Capital 5
      Science 4
      Agriculture 4
      Parts Manufacturer 4
      Legal 4
      ISP 3
      Paper Products 3
      Retail Services 3
      Distributor 3
      Defense 3
      Computer Manufacturer 3
      Publisher 2
      Gambling 2
      Travel 2
      Church 2
      Staffing 2
      Human Resources Solutions 2
      Transportation 2

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