…sometimes is easier in the business world than elsewhere.  I loved this short article:

https://sethgodin.typepad.com/seths_blog/2009/11/when-data-and-decisions-collide.html 

Couple excerpts:

The data shows, for example, that texting while driving is more dangerous than driving drunk. It doesn’t feel that way, of course, but will you respect the data and stop, cold turkey?

The data shows that the vast majority of wine drinkers can’t tell the difference between a $20 bottle and a $100 bottle. Will that keep you from buying the fancy wine? How much is the placebo effect worth?